The acclaimed Plow in Potrero Hill, open only for brunch, allowing only small parties in, due to their extreme popularity. We've been there twice, and the wait was about 2 to 2.5 hours each. This works out perfectly for us because we live round the corner, so it's possible for us to trudge down in PJ's to put our names down, wade through the crowd of waiting people, head back home to wake up properly, and head back 2 hours later to enjoy the food.
I really, really want to love Plow, but I do think that they're a little overrated. They have a few really excellent items, but other things we tried were good-normal, not fabulous-good.
The best: lemon ricotta pancakes. Amazing. I need to figure out how to make these. Paired nicely with those pancakes are maybe the best fried potatoes ever. They cook them once, smash them, fry them up, and sprinkle generously with fresh rosemary. Really good stuff.
Also tried their thick French toast. This was good, but just not outstandingly amazingly good.
We sat at the bar both times we've been there. That's particularly fun because you get to see the cooks at work, who move like very cheerful clockwork cogs. They're so quick and very cute and happy at the same time. It's a nice atmosphere.
Check out the lumpy lemon ricotta batter cooking. Looks nastily lumpy but is so good.