*1252 - market research

I'm still a whole-hearted market research nerd, but sometimes I really wish I did more than help Fortune 500 companies earn more money from their consumers.  I try to think of it as enhancing everybody's consumer/business experiences because we're reducing risk, finding efficiencies, meeting people's needs ... but ultimately it always boils down to enhancing a company's bottom line.  I guess that is generally what many people's livelihoods are about (making money) but sometimes I wish I were saving lives, helping the unfortunate, inventing things that make the world a better place.